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Draft Business Plan

Ilsé Strauss
2 Students enrolled
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Performance Evidence

The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:

  • Develop at least one business plan that addresses the goals and objectives of a business or business venture.

This module is part of the Research and Develop Business Plan short course. It applies to those establishing or operating a business providing self-employment, as well as those establishing a new venture as part of a larger organisation.


  • 1.1 Identify purpose and required components of business plan
  • 1.2 Identify and document business goals, objectives and budget
  • 1.3 Research market needs and estimate market size

Elements and Performance Criteria



Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

Draft business plan

2.1 Establish resource, legal and compliance requirements according to identified business goals and objectives

2.2 Assess product mix, volumes and pricing opportunities relevant to the identified target market and according to business goals and objectives

2.3 Plan marketing activities relevant to the product mix and according to marketing objectives and strategies and budgetary requirements

2.4 Develop draft plan according to identified business goals, objectives and market needs

2.5 Analyse draft plan and identify, assess and prioritise internal and external risks according to workplace procedures

2.6 Research specialist services and sources of advice and cost according to available resources

Foundation Skills

This section describes those language, literacy, numeracy and employment skills that are essential to performance but not explicit in the performance criteria.




  • Identifies, analyses and evaluates information during planning process


  • Prepares written documentation that communicates plan information clearly and effectively


  • Interprets numerical information to determine prospective markets, resource allocations and business profits/losses


  • Identifies implications of legal and compliance requirements related to own work
  • Makes a range of critical and non-critical decisions, taking a range of constraints into account

Planning and organising

  • Uses a combination of formal, logical planning processes to identify relevant information and to evaluate alternative strategies or methods
Can I speak with a course consultant?
Yes, book an appointment with a course consultant
Will I receive support throughout my program?
Yes, you can connect with trainers and peers through our group forums.
How is Keystone different from competitors?
Our program include simulated business learning, a student support guarantee and is based on ethical business principles
Do you have flexible payment plans?
Yes, you can choose to pay upfront or through instalments
Will I receive a National Accreditation?
Keystone is not currently an RTO so you will not receive an accreditation
How can I receive strategic coaching?
Students who are on our Trainer-Led program will receive specialist coaching.
To access course materials, business and leadership coaching and network with trainers and peers, enrol online or book an appointment with your course consultant.
Course details
Lectures 4
Quizzes 1
Level Foundations
  • Curriculum Quality : 5 Star
  • Delivery Mode: Trainer-Led
  • Classes: Online
  • Level: Foundations

Student Support

Monday 9:30 am - 6.00 pm
Tuesday 9:30 am - 6.00 pm
Wednesday 9:30 am - 6.00 pm
Thursday 9:30 am - 6.00 pm
Friday 9:30 am - 5.00 pm
Saturday Closed
Sunday Closed